Tottenham march forward
It can not be overemphasised how important it is to break into a new market first, you are then ahead of the competition who have to play catch up.
I have written on many occasions how important the USA market is to Tottenham Hotspurs' future. It is a new market, an emerging market and it is huge, thus the potential money there is huge. Manchester United have a massive shirt sponsorship deal with Chevrolet, we are aligning ourselves with the biggest sport in the country. If you want to be seen as a top figure in any field, then you associate with top figures from that field. As long as you have something of substance, of quality to be regarded as at that level then you will be, with marketing.
America is a market that must be broken, the question is how do you do it. What strategy do other clubs have, do they have much of a strategy? Be paid to fly in for a game and fly out again isn't going to have a huge impact. Tottenham under Daniel Levy clearly have a strategy in place and the deal with online sports retailer Fanatics is another step to take advantage of the increased exposure that will come from hosting NFL games. The online market for purchasing goods is growing every year, it is nothing new now but an accepted way of purchasing.
Speaking to talkSPORT, USA sports expert John Kreger took the same view.
For marketing an e-mail list is the most important asset any business can have, it is easier to sell to someone who has proven they will buy from you than to someone who hasn't. If they have bought from you then they have given you their trust and obviously it's harder to sell to someone who has not given you that trust. You can see from Kreger's comments that Fanatics can now send out advertising and sales material for Tottenham products to their e-mail list, quite apart from their online and offline advertising.
Being able to market to some of the largest e-mail lists in the United States raises awareness of Tottenham even to those who don't wish to buy anything. It grows the brand name and growing a brand name attracts greater commercial sponsorship deals in the future.
It is just another step to put us in a position to financially compete with the top four, which will in turn mean we can then compete with them on the field of play. The reality is one will not happen without the other.
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I have written on many occasions how important the USA market is to Tottenham Hotspurs' future. It is a new market, an emerging market and it is huge, thus the potential money there is huge. Manchester United have a massive shirt sponsorship deal with Chevrolet, we are aligning ourselves with the biggest sport in the country. If you want to be seen as a top figure in any field, then you associate with top figures from that field. As long as you have something of substance, of quality to be regarded as at that level then you will be, with marketing.
America is a market that must be broken, the question is how do you do it. What strategy do other clubs have, do they have much of a strategy? Be paid to fly in for a game and fly out again isn't going to have a huge impact. Tottenham under Daniel Levy clearly have a strategy in place and the deal with online sports retailer Fanatics is another step to take advantage of the increased exposure that will come from hosting NFL games. The online market for purchasing goods is growing every year, it is nothing new now but an accepted way of purchasing.
Speaking to talkSPORT, USA sports expert John Kreger took the same view.
"Tottenham has become the first Premier League team to sign a marketing deal with a US-based online sporting retailer (Fanatics) – This is an absolute coup for Tottenham Hotspur as they continue to move forward.
"This is a stroke of genius by Daniel Levy – With their reach and e-mail lists, which are some of the largest in the United States, Tottenham will be able to relentless market their club, their merchandise and their brand."
For marketing an e-mail list is the most important asset any business can have, it is easier to sell to someone who has proven they will buy from you than to someone who hasn't. If they have bought from you then they have given you their trust and obviously it's harder to sell to someone who has not given you that trust. You can see from Kreger's comments that Fanatics can now send out advertising and sales material for Tottenham products to their e-mail list, quite apart from their online and offline advertising.
Being able to market to some of the largest e-mail lists in the United States raises awareness of Tottenham even to those who don't wish to buy anything. It grows the brand name and growing a brand name attracts greater commercial sponsorship deals in the future.
It is just another step to put us in a position to financially compete with the top four, which will in turn mean we can then compete with them on the field of play. The reality is one will not happen without the other.
Further Tottenham Articles
It makes a change to get rid of deadwood
New stadium to help Spurs game
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